Income properties are aptly named. They’re a great way to generate a profit in real estate, and they can be a valuable investment for landlords with real estate operations of all different types and shapes. But when it comes to rental properties, there’s one thing that always holds true: to make money off of rent, you need a tenant!
But landing the ideal tenant may be easier said than done. You have to go out of your way to make sure that your rental property draws the attention of folks looking for a place to live or do business. And you’ll want to make sure that you present your rental property in a way that attracts the best and most reliable tenants — after all, a bad tenant can be one of the most destructive and risky things about owning a rental property. So how can you get your rental property noticed and noticed by the right people?
What to post
To attract the right sort of clients, you’ll need to know what to say and show about your property. Be sure to include all of the relevant details, including things like the number of bedrooms, the number of bathrooms, and the general location.
Then talk things up! Think about what your ideal renters will be looking for. Can you brag about the foot traffic near your commercial property? Can you tell potential residential renters that the neighborhood is quiet or that the apartment or house in question is near major transit lines that will make the commute easier? Think about how to pitch your apartment to your target audience. Emphasize the best things about your property, and be mindful of your wording. In the modern world of online listing, having keywords that are often searched for in your listing can be a big help! It’s called search engine optimization (SEO), and it applies to search functions within online marketplaces, too.
Getting the right look
Include pictures — but make sure that they’re taken the right way!
What does it mean to take a photo of your property “the right way”? It simply means making sure that your property looks as good as possible on camera. Check the lighting to make sure that the space looks clean and bright (and make sure that it actually is clean, too). Take photos during the day, when light coming into the windows is clearly visible. Don’t cut off portions of the rooms when you take photos, because it will make your place look small; instead, take those photographs from corners and doorways in order to show the full size of the space in question! Follow these and other common tips you find for properly shooting appealing spaces. Then take a whole bunch of photos and choose only the very best ones.
Where and how to post your rental property
The perfect real estate listing won’t do you a lick of good unless it’s posted where your ideal tenants will see it. Make sure that your rental listing is in the hands of real estate agents and is listed online on major boards like Craigslist (as well as real estate-specific websites). Fortunately, this isn’t hard to do: you can get landlord software that makes it easy to advertise rental property for free. Getting free solutions is always a good idea, because keeping costs down will help you maximize your profits.
Once you have your listing up, you should be able to generate more interest — which will allow you to be as picky as you should be about the tenants you select for your space! With the right tenants, your property will be better protected from dangers like reckless use and neglect, and you’ll be able to sleep at night knowing that you’ll get your rent on time and will enjoy a productive and profitable relationship with your income property.